Embedding AI into commerce and customer relationship management platforms is transforming the customer experience, with rich insight into customer needs. A comprehensive CRM platform, such as Salesforce Einstein, provides users access to data analytics without the complexities. Please register here for your free whitepaper.
Jason Pontin sits down with Rob DeSisto, Chief Value Officer for Salesforce, to discuss the Salesforce Einstein AI initiative and how it is enabling organizations to glean better value from customer data, without needing a staff full of data scientists—it’s the democratization of AI.
Everywhere you look, customer data is exploding. People (and their devices) are all connected—even household products are sharing data. Behind each and every interaction, device, and product is a customer. This equates to an unprecedented opportunity for companies to delight customers with experiences that are more intuitive, relevant, and predictive than ever. Artificial intelligence (AI)…