Hello,

We noticed you're browsing in private or incognito mode.

To continue reading this article, please exit incognito mode or log in.

Not an Insider? Subscribe now for unlimited access to online articles.

Product Man

Super hero shows up at MIT to announce product engineering class theme.

  • October 24, 2017

When a ringing phone booth appeared in front of the blackboard in 10-250 early this semester, mechanical engineering professor David Wallace entered. Moments later, he emerged as Product Man to announce the theme of “Super” for this year’s 2.009 class, Product Engineering Processes. He charged the class’s eight teams with developing ideas for new super products, such as those to augment human abilities, giving people “super” powers, or those that extend the mind’s reach. The class simulates the experience of engineers working on a design team in a product development firm, from brainstorming new product ideas to designing and building a working alpha prototype. It culminates in an evening of Apple-style launch presentations attended by more than 1,000 product designers, entrepreneurs, academics, and classmates. Last year an additional 15,000 people watched the 2.009 final presentations through a live webcast.

Next in MIT News
Want more award-winning journalism? Subscribe to Insider Plus.
  • Insider Plus {! insider.prices.plus !}*

    {! insider.display.menuOptionsLabel !}

    Everything included in Insider Basic, plus the digital magazine, extensive archive, ad-free web experience, and discounts to partner offerings and MIT Technology Review events.

    See details+

    Print + Digital Magazine (6 bi-monthly issues)

    Unlimited online access including all articles, multimedia, and more

    The Download newsletter with top tech stories delivered daily to your inbox

    Technology Review PDF magazine archive, including articles, images, and covers dating back to 1899

    10% Discount to MIT Technology Review events and MIT Press

    Ad-free website experience

/3
You've read of three free articles this month. for unlimited online access. You've read of three free articles this month. for unlimited online access. This is your last free article this month. for unlimited online access. You've read all your free articles this month. for unlimited online access. You've read of three free articles this month. for more, or for unlimited online access. for two more free articles, or for unlimited online access.